22 years spent experiencing in planning and managing
shows for other Companies and organizing almost any
kind of event, in the late summer of 2005 Bruno Dalto
and the Royal Events’ staff (former Royal Communication)
decided to create a new event, focusing on peauty pageants
They all wanted to start a new project and the first
briefing figured out that it had to have some important
1- suitable for all the ages and
intriguing at the same time
2- with an original “theme” that would involve
a lot of people
3- showing a new and light way to develop social contents
To meet the requirements, they just decided to continue
working as they did in previous years, producing a new
beauty contest with no nudes and no vulgarities.
It was easy to find the topic that met everybody’s
expectations, so they soon realized that it was the
world of motors, in every sector and category such as
bikes, cars, motorcrafts and aeroplanes. Millions of
people from all over the world have this passion, including
Bruno and his team!
It did not take a long time to consider road safety
as the main social content to include in the new format.
Too many people, every day, ignore the risks that they
run by driving in the wrong way.
In less that a couple of months,
Miss Motors was created and in December 2005,
during a fantastic party held in Milan, the first
Miss Motors Calendar was presented to the public
and the medias.
Since that moment, the beauty contest has been
growing constantly, day by day, due to the commitment
of the team that created it.
Passion, professionalism and faith
in the project are the three main points that
characterize Miss Motors’ team working style.
Its mission is to find professional people from
all over the world with whom to share this creed,
thus developing the project together.
As an event suitable for all kinds of public and for
all ages, a Miss Motors show can be held everywhere
and on every occasion such as discoteques, fairs, sport
events, restaurants, shopping centres, hotels, public
holidays, balls and so on.
Of course, there are some kinds of events where Miss
Motors could be the main attraction:
- offshore, bike and car meetings
- classic car/bike fairs
- motor stunts shows
- motor exhibitions
- car, bike, motorcraft races
- fashion shows and many others.
Further to the great success of the national
contest, Miss Motors becomes a global event and pageant.
The 3° MISS Motors International World Finals have
been planned to be held in Italy in the FIRST days of
The MM race goes on!